The rise of the eFondo and eSportive

Riding a Sportive on your turbo trainer. Apparently that’s totally a thing now. With the success of their first eFondo, where over 1000 people signed up to “ride” the event, Zwift have this time partnered with Cycling Tips to run a whole series of eFondos over the coming months.

Yep that’s right folks, a virtual Sportive! Dust off your replica World Champs kit and get ready to litter the floor of your pain cave with discarded gel wrappers, because you can now have the whole Sportive experience without leaving the house.

They’ll be on a Sunday morning (for those down here in Australia at least, where winter is on the way) and consist of one full lap of the Watopia Pretzel route. That’s a virtual 72km with 1330m of virtual climbing. For those with smart trainers it can be quite a challenge as the route is almost entirely “uphill” from the gun all the way to the top of the Radio Tower climb. I rode the first half of the last eFondo and to be fair it was actually pretty motivating. Being surrounded by so many other Zwifters means you always had somebody to chase!

Get ready for the Zwift Cycling Tips eFondo Series!

If you complete one of the events you unlock the Zwift eFondo kit (virtual). Now if only they could incorporate virtual feed stations along the route and a virtual finisher’s goody bag when you cross the line… #RideOn

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